"Creating an appealing image has become more important in contemporary society than is the reality or truth behind that image."

　　在當代社會，打造一個引人入勝的外表已經(jīng)變得比外表下的內容更加重要了。

　　I agree that image has become a more central concern, at least where short-term business or political success is at stake. Nevertheless, I think that in the longer term image ultimately yields to substance and fact.

　　1. The important role of image is particularly evident in the business world.

　　2. The growing significance of image is also evident in the political realm, particularly when it comes to presidential politics.

　　3. In the long terms, however, the significance of image wanes considerably.

　　外表和內容